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Shop Local, Shop Brownwood


The Case for Shopping Local

November 30, 2019, brings us Small Business Saturday - the annual celebration of small businesses. And, with all the new businesses that Brownwood has welcomed this year, we couldn’t be more excited to celebrate shopping locally this year! 

Why is shopping locally important? Lots of reasons! Below, read all about the three biggest reasons to keep your dollars at home! 


Unique Community Vibe 

“The combined presence of your town’s many local businesses makes it different from every other city in the world. By supporting those businesses instead of chains, you ensure that uniqueness is preserved as a part of your community.” - Entrepreneur 

There’s no shortage of big-box chain restaurants and stores in the world, but it’s local businesses that really enrich a community, giving it a one-of-a-kind flavor. From diverse backgrounds and decor, to unique and local sourcing, to friendly and personal customer service – our small businesses infuse our community vibe with something special and distinctly Brownwood. They also enhance our social fabric! 

The health of a community is also tied to robust small business activity that enhances our social fabric. The Institute for Self-Reliance points to research that indicates that the larger the small business community, the more “social capital, stronger social ties, higher levels of civic engagement, and better success solving problems.” In other words, keeping your dollars at home helps create a great home! 

Positive Economic Impact 

“Spending locally keeps more money and jobs in your area and has positive economic impacts that can outweigh the lower cost and convenience of chain stores.” - Entrepreneur 

Local businesses are also vital in supporting a robust local economy. Why? Because the dollars spent in small businesses are significantly more likely to stay in the local community. 

One study in Chicago found that when consumers bought local, $68 of every $100 spent stayed in the city, compared to only $43 of every $100 spent at chains. That adds up to a huge difference! Another found similar reinvestment numbers ($45 per $100) versus just $14 from big-box stores. 

This is because local entrepreneurs have a greater incentive to put hard-earned money back into their home community. They’re invested in small business and the community, which leads to a natural inclination to support fellow small business owners for both personal and business needs. Additionally, they’re investing in people and the jobs that are created by small businesses!


Passionate, personalized customer service 

“When you personally know the people behind the business where you’re buying local products and services, you enjoy a connection you would not otherwise have.” - Entrepreneur 

Typically, business owners are involved in their community and maintain relationships with customers. After all, it’s their home too! Whether this means your waitress knows you take your coffee black or a pharmacist recommends new supplements to support your medication regimen, small business is better positioned to predict and accommodate your individual needs.

When you shop local,  you’re more likely to experience a friendly, personal experience. Customers are often dealing directly with the owner, whose passion and personality serve to elevate the customer experience. Additionally, it creates efficiency of service. By cutting through corporate red tape and shopping local, any issues are taken seriously and infinitely easier to address. 


Brownwood’s Amazing Local Businesses

Brownwood has some really incredible entrepreneurs who are making this place a great place to call home (both in business and in life). Join us out in the community on Saturday, November 30, to celebrate Small Business day with Brownwood’s amazing small biz! From food and treats to wine (and now..beer!), to boutique shops and salons - we’re got something for everyone! Here are all of Brownwood’s local endeavors! 



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