Texas Downtown is excited to announce that its next Regional Roundtable will be held in Brownwood on Thursday, June 13, from 9:00 a.m. to 3:00 p.m. at the Brownwood Event Center Complex. This dynamic one-day event brings together downtown professionals, city leaders, business owners, and community champions from across the state for a full day of education, inspiration, and connection.
TDA’s Regional Roundtables are designed to foster collaboration among those who are passionate about revitalizing and sustaining vibrant downtowns across Texas. Attendees can expect insightful presentations, a guided walking tour of Downtown Brownwood, and ample opportunities to share ideas and experiences with peers from across the region.
"Texas Downtown is excited to partner with one of our members, the City of Brownwood, to host a regional roundtable showcasing their downtown revitalization efforts. While many cities have a strategic plan, fewer have done the legwork to develop and adopt a comprehensive Downtown Master Plan. It's hard to know where you're going without a clear vision for your future. Brownwood is a great example of how collaboration and buy-in leads to positive impact and not just for downtown. This is a great opportunity for the surrounding communities in the region to come together and learn from the success of their efforts, and leave with some actionable takeaways."
-Tania Moody, Texas Downtown Executive Director
Brownwood Roundtable will highlight topics featuring:
Telling Your Story – Marketing a Downtown Destination
Building a successful Downtown is hard enough, but marketing one is the real challenge. Learn how Brownwood sparked buzz through viral marketing efforts, built momentum with compelling storytelling, and partnered with local and regional media to amplify their message far beyond the city limits.Building and Managing a Downtown Grant Program
Discover how targeted investment incentives are reinvigorating Brownwood’s downtown buildings. Through the Building Improvement Incentive Program, property owners and tenants receive support for façade upgrades, permanent improvements, accessibility enhancements, and more. Learn how the program encourages reinvestment, improves the district’s appearance, and fosters partnerships between the public and private sectors.Story of Downtown Brownwood Revitalization Efforts
Go beyond concepts and dive into the real-world tactics that helped Brownwood’s downtown transformation gain traction. Discussion reveals the practical strategies, creative pivots, and unexpected wins that made the difference—from leveraging local champions and maximizing limited budgets. Learn the pathway that sparked investments in the Brownwood Event Center Complex and the Downtown Master Plan project.
In addition to the highlighted topics, the upcoming conference will include welcome remarks from Mayor Stephen Haynes, additional educational opportunities, a Lunch & Learn focused on Brownwood's revitalization efforts, a walking tour of downtown, and post conference networking event.
The Brownwood Event Center Complex, opened in 2024, is a premier venue for conferences, conventions, and special events. Centrally located and highly adaptable, the Brownwood Event Center Complex serves as a top destination for regional gatherings, providing an outstanding setting for both professional and community events.
Date: Thursday, June 13
Time: 9:00 a.m. – 3:00 p.m.
Location: Brownwood Event Center Complex
Register now at www.TexasDowntown.org
About Texas Downtown:
Founded in 1985, Texas Downtown is a statewide nonprofit organization dedicated to the revitalization and preservation of historic downtowns and commercial districts. Texas Downtown supports communities through education, advocacy, networking, and recognition of excellence in downtown development.